“I love this idea [Surf Canyon] for a few reasons. It fits neatly into what the user is already doing at the time: no upskilling or behavioral change necessary. It integrates beautifully with the existing real estate. It offers something of genuine value to the consumer.
I don’t know if Surf Canyon is making any money off its plug-in, but its approach exemplifies what made Google so successful: delivering what people want, when and how they want it.”